Anniversary Logo and VI Design, Swisscham

Celebrating 20 years of existence in China, the Swisscham required the design of an anniversary logo that would represent elements of both the Chinese and the Swiss culture. Key inspirations for the logo design were Chinese and Swiss elements that would be considered "typical" for these two countries: elements from art and culture, and especially calligraphy.The color scheme is kept simple in black and white with some touches of red as a reference to the red color in the Swiss and Chinese flags. Most importantly, the logo can be used for various marketing applications and occasions whilst maintaining its subtle and elegant look.

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