Fashion Store Concept &
Technical Design, Ora / MASH

For the brand's flagship store in Beijing's Solana Mall, we created a store design inspired by a conceptual design scheme provided by the Italian brand, as well as the geographic environment of the fashion house the city of Verona. The main design goal was to use the store design to tell the brand's story and to create an easily recognizable connection to the city of Verona, in order to clearly distinguish MASH from its competitors in the local Chinese market.

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