Fashion Store Concept &
Technical Design, Hanna Trachten

For the Vienna flagship store located in Vienna's high end shopping district, we created a themed, yet elegant store design scheme featuring traditional Austrian furniture pieces. The further customers walk into the store, the more it resembles a fairytale world: Customers transport from the city into a magical forest. In order to promote brand awareness, a strong focus was kept on positioning branding elements throughout the store.

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