Exhibition Stand Design,
Department for International Trade, UK

For the participation of the Department for International Trade of the UK in the the 98th China Food and Drinks Fair in Chengdu, 5 Star Plus Retail Design created a large 50 square meter pavilion matching the “Britain is GREAT” theme. The stand was designed to be visible from far away, have maximum space for displaying products, easy interaction with visitors, a focus on Britain’s national colors, and providing enough space for different products.

A key consideration for the exhibition stand design was a strongly branded impression of the “Britain is GREAT” slogan, whilst also highlighting practical beauty. The background of the bar area displayed a brick wall, and the afternoon tea area featured a beautiful display tea table. The displays of the individual food and beverage exhibitors were kept white, clean, and in line with the overall theme.

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