Exhibition Stand Design,
Silhouette

After having been postponed several times in the course of a year, the 20th edition of Shanghai International Optics Fair finally took place this early May. Silhouette hosted a 135 sqm exhibition stand design. In line with the brand’s minimalistic and sophisticated design language, the stand featured clean cut lines and elegant displays to draw attention to Silhouette’s unique and iconic lightweight products. The in-house designed exhibition stand design concept included a number of special visitor interaction elements such as a photo booth, a multiple screen element that recommended products to guests and a multi-sensory experience of the brand’s love message. 5 Star Plus Retail Design was responsible for support with the technical exhibition stand design as well as the production and build of the stand.

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