Visual Identity Design,
HUAXIA KOMEHYO, LuxStory
A new brand “LuxStory” antique boutique, co-financed by Huaxia Pawn Shop and Japan KOMEHYO, needed an elegant visual identity design to create a strong brand image in the market. The logo is composed by the letter “L” and “S”. “LuxStory” means "Luxury Story." Each luxury product has its own story, embracing the emotion and passing it on to the present. Combing the colors of gold and brown to create a luxurious and unique feel, 5 Star Plus designed multiple elements including business card, letter, paper bags, packaging for the jewellery products, advertising materials for billboards, and posters, etc. The overall visual identity design provides a sophisticated look that creates an international appeal.