Exhibition Stand Design,
DIT

Inspired by the “English rose”, a flower well-known everywhere in the world, 5 Star Plus Retail Design developed and executed an exhibition stand design concept for the UK Pavilion at China Beauty Expo in Shanghai featuring 12 UK brands.

The English rose was also one of late Queen Elisabeth’s favorite flowers, and inspired a whole make-up trend with the same name. In the pavilion design, the rose is featured as an abstract, three-dimensional watercolor sculpture that also serves as a background for photos and events. Black-and-white sketches of plants like daffodils, clovers, and thistles are applied on the wall, the floor, and the furniture throughout the stand to underline the strength of UK beauty brands, which lies in organic, local, and high-quality plant-based ingredients.

The layout of the exhibition stand was divided into two main areas (exhibitor and business discussion area) with a branded main ally lined by LED strips along the floor and ceiling.

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