Exhibition Stand Design,
UK's Department for Business and Trade

From April 14-18, 2024, the UK’s Department for Business and Trade hosted a UK Pavilion at China International Consumer Products Expo showcasing 14 British premium fashion and lifestyle brands. 5 Star Plus Retail Design, after winning the project tender, was commissioned to design and build the pavilion.

The pavilion design concept, a well-balanced fusion of the classic and the modern, was based on UK architectural inspirations and aimed to create a contemporary design aesthetic. Drawing inspiration from the elegant lines of UK Georgian architecture, the design team developed a showroom-style space with a premium look. The use of semi-transparent mesh fabric on the walls lent a stylish high-end fashion feel, while LED strip lighting around architectural key features added a touch of innovation and strengthened the visual impact.

The pavilion design was open towards the front and featured entrances on all sides. A multi-category feature display island in front of a branded backdrop with the GREAT logo served as a key visual focus to attract people into the exhibition stand. Along the walls and in the center of the space, the 14 brands displayed their fashion, lifestyle, and accessory products. The UK pavilion was executed in a white-only color scheme for a clean and minimalist look to reflect both the country's positioning and sector of the project.

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