Design Execution of Austrian Winter Sports Days in China 2025
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In February, Yanqing, China, came alive with the Austrian Winter Sports Days—an annual event for businesses and government representatives. This annual event, organized by ADVANTAGE AUSTRIA, the Yanqing government, and the Austrian National Tourist Office, serves as a platform to showcase Austrian products, services, and solutions in the winter sports sector.
5 Star Plus Retail Design was honored to support this event with comprehensive design and execution services. Our scope of work included the creation and implementation of visual designs across multiple components, such as the conference, welcome reception, ski race, ensuring a seamless and memorable experience for all attendees.
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Minimalist vs. Maximalist
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In today’s competitive retail environment, the design of your store isn’t just about aesthetics, it’s a strategic tool that can influence customer behavior, boost sales, and define your brand identity. With the ongoing debate between minimalist and maximalist design philosophies, retailers are challenged to choose the approach that best aligns with their brand values.

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Our Services, Our Expertise
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5 Star Plus Retail Design is an award-winning international commercial interior architecture and design company with a strong presence in Europe and China. Since 2012, our team of architects, designers, marketing specialists, and retail consultants has provided branded design and architecture solutions for retail stores, restaurants, franchise chains, and pop-up stores.

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