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The Growth of AI in Retail
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Artificial Intelligence (AI) has rapidly emerged as a transformative force in retail, revolutionizing how businesses operate and engage with customers. Retailers leverage AI to streamline operations, enhance customer experiences, and offer highly personalized shopping experiences. our article explores how AI shapes the retail industry and drives significant growth.
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As digital shopping continues to thrive, one might assume traditional stores are a thing of the past. Yet, a PwC report from 2024 found that 57% of consumers still prefer to see, touch, and feel items before buying them, indicating a strong preference for physical stores. This point is also evidenced by a Statista report highlighting that 72% of consumers shop.
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