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Barbara Seidelmann's Insights in Retail Association Austria's Latest Magazine
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We are excited to share our Managing Director, Barbara Seidelmann's insights in the Handelsverband Österreich - Retail Association Austria's latest #Retail magazine.
Barbara Seidelmann, emphasizes the importance of flexibility and customization in retail. She advocates for larger chains to develop varied store formats tailored to different target groups, such as concept stores with coffee shops or bars. Customization corners for personalized products and incorporating technology for enhanced customer experiences
are also key strategies. She highlights successful implementations by international luxury and premium brands, noting that stores often use space creatively, such as for art galleries, events, or influencer collaborations.
Technology plays a crucial role, with brands using virtual, augmented, and mixed reality to engage customers and encourage social media sharing. Apps in stores help generate shareable content, while 360-degree product scans enhance both in-store and online shopping experiences.In Asia, live-streaming events hosted by Key Opinion Leaders (KOLs) or shop managers are popular. These events foster instant online purchases and strengthen customer relationships. Barbara Seidelmann advises considering space allocation for these events in stores from the beginning when live-streaming forms part of the brand’s retail strategy.
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Role of Color Psychology in Office Design
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In the realm of interior design, color is a powerful tool. It can evoke emotions, influence behavior, and set the tone for a space. Nowhere is this more evident than in office design, where the right color choices can have a significant impact on productivity, creativity, and overall well-being. Let’s delve into the world of color psychology and explore how it shapes our work environments.
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Virtual Retail Experience
Design
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In today’s fast-paced world, retail experiences are no longer confined to physical stores. Virtual retail experience design combines cutting-edge technology, creative design, and consumer engagement to create immersive shopping experiences. Whether through virtual reality (VR), augmented reality (AR), or mixed reality (MR), these digital solutions enhance customer interactions and drive brand loyalty.
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