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5 Star Plus Retail Design wins the Bronze Award at the Austrian Federal Advertising Award
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5 Star Plus Retail Design recently won the Bronze Award in the "POS | Exhibition Architecture Category" at the world-famous Austriacus Austrian National Federal Advertising Awards. This award-winning project is our company's design and execution work for the British Department of Business and Trade at the British Pavilion at the China Beauty Expo. The work won the bronze medal at the Vienna Station of the Austrian Federal Advertising Awards held in December last year and entered the national competition. The grand award ceremony was held on February 1 at the headquarters of the Austrian Federal Economic Chamber in Vienna. Moderated by star host Silvia Schneider, the various categories were presented by key representatives from the creative industry.
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Introduction of new team members: Diego Lopez, Shanghai Account Director
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We are proud to introduce our newest team member, Diego López Suárez. Diego is from Colombia and has extensive experience in the marketing field. Diego will join 5 Star Plus in the spring of 2023 and will be mainly responsible for business development, project management and customer relations in Shanghai. Diego's professional journey began in Colombia organizing events and concerts, followed by related marketing roles in Spain.
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The role of design in successful pop-up store design and marketing and the impact of pop-up stores on businesses
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Pop-up stores have become a powerful tool for companies to break through the clutter of traditional retail and connect with consumers on a more personal level. These temporary spaces provide a unique sense of urgency, driving consumers to explore and interact with brands in ways that may not be possible in traditional retail spaces. Pop-up stores are a cost-effective way to test innovative formats, reach new audiences and explore potential locations.
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